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Dacey Rankins

added blog Marketing and Advertising
2025-12-24 20:42:10 -

How Is AdSense Revenue Calculated?
One of the most confusing aspects of Google AdSense for beginners — and even intermediate publishers — is how revenue is actually calculated. Many people assume AdSense pays a flat rate per click or per view, but the reality is far more complex. AdSense revenue is the result of multiple variables working together, including advertiser bids, ad auctions, click-through rates, user...

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Dacey Rankins

added blog Marketing and Advertising
2025-12-24 20:57:19 -

What Is CPC in AdSense? (And How RPM and CPM Work)
If you use Google AdSense — or plan to — you will constantly see terms like CPC, CPM, RPM, CTR, and earnings estimates. Many publishers misunderstand these metrics, which leads to unrealistic expectations, poor optimization decisions, and frustration. This article explains what CPC is in AdSense, how it differs from CPM and RPM, how Google calculates each metric, and how publishers...

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