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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:03:28 -

Should I Use Organic Posts, Paid Ads, or Both on Social Media?
One of the most common questions businesses and marketers face when planning their social media strategy is:“Should I focus on organic content or invest in paid ads?” The answer isn’t as simple as choosing one or the other.In today’s digital landscape, organic and paid social media work best together — complementing one another to drive growth, visibility,...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-05 23:40:22 -

What Are the Best Advertising Platforms?
Google Ads, Facebook & Instagram Ads, TikTok Ads, YouTube Ads, LinkedIn Ads — strengths, weaknesses, use cases, and how to choose Choosing the right advertising platform can make or break your marketing results. With so many options available, businesses often waste money by advertising in the wrong place, to the wrong audience, with the wrong expectations. There is no single...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 19:17:05 -

What Is the Difference Between Facebook Ads and Instagram Ads?
Facebook and Instagram are both owned by Meta, use the same advertising infrastructure, and are managed through the same Ads Manager. Because of this, many advertisers assume Facebook ads and Instagram ads are essentially the same thing. While they share many similarities, there are important differences in audience behavior, creative formats, performance patterns, and use cases that can...

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