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Why do investors make emotional decisions?Why Do Investors Make Emotional Decisions? The Myth of the Purely Rational Investor An investor opens a trading app. A portfolio flashes green and red. Prices move in real time. Decisions that look like calculations are made in seconds. But beneath the numbers, something less mechanical is often guiding action. A sudden drop triggers panic. A rapid gain creates excitement. A long...0 Comments 0 Shares 270 Views 0 Reviews