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Why do people fear losses more than gains?Why Do People Fear Losses More Than Gains? The Asymmetry That Shows Up Everywhere A person is offered a choice: Receive $100 for sure Or flip a coin: win $200 or win nothing Most people hesitate, then choose the sure $100. Now reverse the structure: Lose $100 for sure Or flip a coin: lose $200 or lose nothing Now many people take the gamble. Nothing in the...0 Comments 0 Shares 458 Views 0 Reviews