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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 16:55:49 -

Press Releases: Common Mistakes to Avoid and How to Measure Their Effectiveness
A press release remains one of the most powerful tools in public relations and marketing, allowing businesses to communicate newsworthy events, product launches, partnerships, or milestones directly to media outlets and the public. However, creating an effective press release is not as simple as writing a few paragraphs and sending it out. Many organizations fall into common traps that diminish...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-19 15:17:34 -

What Are Common Customer Acquisition Mistakes?
Customer acquisition is one of the most expensive and complex parts of growing a business. When done well, it creates predictable revenue and long-term profitability. When done poorly, it quietly drains budgets, inflates customer acquisition cost (CAC), and gives teams a false sense of progress. Many businesses struggle with acquisition not because they lack effort, but because they repeat the...

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