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Dacey Rankins

added blog Marketing and Advertising
2026-01-06 00:01:35 -

How Do I Measure Advertising Success?
Advertising without measurement is like driving with your eyes closed. You may move forward, but you have no idea where you’re going, what’s working, or what’s wasting money. Measuring advertising success is not just about checking clicks or likes — it’s about understanding whether your ads are achieving real business outcomes. This guide explains how to measure...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-15 17:54:08 -

How Do I Measure Billboard Advertising ROI?
Measuring return on investment (ROI) for billboard advertising has long been considered challenging. Unlike digital advertising—where clicks, impressions, and conversions are tracked precisely—billboards operate in the physical world, where attribution is less direct. This often leads advertisers to question whether billboard advertising can truly be measured and evaluated. The...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-14 14:31:35 -

How Do I Measure Billboard Advertising ROI?
One of the most common criticisms of billboard advertising is that it is difficult to measure. Unlike digital ads, billboards do not offer clicks, impressions that can be counted precisely, or built-in analytics dashboards. However, the idea that billboard advertising cannot be measured is outdated. Modern advertisers use a combination of traditional metrics, digital tools, and indirect...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-26 16:19:03 -

How Do I Measure Newspaper Advertising Effectiveness?
One of the most common criticisms of newspaper advertising is that it’s “hard to measure.” Unlike digital ads—where clicks, impressions, and conversions are tracked automatically—newspaper ads require a more intentional approach to measurement. That does not mean newspaper advertising is unmeasurable. It means it must be measured differently. This article...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-02 18:11:29 -

How Do I Measure Outdoor Advertising Effectiveness?
Measuring outdoor advertising effectiveness has historically been one of the biggest challenges in marketing. Unlike digital ads, billboards and other outdoor formats don’t generate clicks or direct on-screen conversions. However, modern data, mobile technology, and analytics tools have dramatically improved how outdoor advertising performance is measured. This article explains how...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-09 16:30:01 -

How Do I Measure Radio Advertising Effectiveness?
One of the biggest challenges in radio advertising is measurement. Unlike digital advertising, where clicks, impressions, and conversions can be tracked in real time, radio operates largely offline. This makes it harder—but not impossible—to evaluate performance. Modern advertisers use a combination of traditional research, digital tools, and attribution methods to understand how...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 15:24:37 -

What Is Public Relations (PR) and Why It Matters for Every Business
Public Relations (PR) is one of the most powerful — yet often misunderstood — tools in the world of communication and branding. It’s not just about getting media coverage or sending press releases. Modern PR encompasses everything from managing reputation and crafting narratives to building trust with customers, employees, investors, and the wider community. In today’s...

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