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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 14:56:14 -

15 Iconic Guerrilla Marketing Examples That Shocked, Delighted, and Went Viral
Introduction In marketing, creativity often matters more than cash. While traditional campaigns rely on massive budgets, guerrilla marketing thrives on boldness, wit, and surprise. The most memorable campaigns don’t just sell — they stun, delight, and stick in people’s minds. These are the ones we talk about over coffee, share online, and remember years later. In this...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-13 14:51:03 -

Can I Advertise Locally With AdWords?
Local businesses face a unique advertising challenge. Unlike national or global brands, their success depends on reaching people in specific geographic areas—often within just a few miles of their location. This is where Google AdWords (Google Ads) becomes one of the most powerful tools available. Google Ads allows businesses to target users based on location, intent, and timing. When...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:43:18 -

Creative Guerrilla Marketing Ideas for Small or Local Businesses
Low-cost, high-impact strategies to stand out in your community. Introduction: Small Budget, Big Impact Guerrilla marketing is perfect for small and local businesses because it focuses on creativity over capital. Even with limited budgets, small brands can make a big impression if they think outside the box. The key is to create campaigns that engage your local audience, generate buzz, and...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-11 18:12:31 -

Do We Need Influencers or Big-Budget Paid Ads to Go Viral?
Introduction One of the most common questions businesses ask about viral marketing is whether it requires influencers or large advertising budgets to succeed. After all, many of the most famous viral moments — from million-view TikTok dances to global ad campaigns — seem to involve celebrities, major partnerships, or expensive production. But the truth is more nuanced. While...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-01 14:49:58 -

How Much Should I Budget for Digital Marketing?
Introduction: Why Budgeting Matters Digital marketing is one of the most cost-effective ways to grow a business—but only if you allocate resources wisely. Too little investment can limit reach, while overspending without strategy can drain resources without delivering results. Budgeting is not just about money—it’s about planning, priorities, and ROI. A clear budget allows...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 15:03:36 -

Is Guerrilla Marketing Legal and Ethical?
Understanding the fine line between bold creativity and responsible marketing. Introduction: The Law and the Art of Unconventional Marketing Guerrilla marketing thrives on surprise. It turns sidewalks into billboards, flash mobs into stories, and creativity into virality. But what happens when surprise crosses the line into illegality or ethical controversy? For every legendary guerrilla...

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Dacey Rankins

added blog Business
2025-09-29 20:00:23 -

What Are Their Marketing Strategies?
When analyzing competitors, one of the most valuable insights you can uncover is their marketing strategy. Understanding how they attract, engage, and retain customers provides you with a roadmap for what works in your industry—and where gaps exist that you can capitalize on. By examining competitors’ marketing tactics, such as their digital presence, content marketing, social media...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-14 14:25:31 -

What Industries Use Billboard Advertising the Most?
Billboard advertising has remained a powerful marketing channel for decades, even as digital advertising has grown. While nearly any business can use billboards, certain industries rely on outdoor advertising far more than others. These industries benefit from billboards’ ability to deliver mass visibility, reinforce brand awareness, and influence consumer decisions at the local and...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 14:54:22 -

What Is Guerrilla Marketing? Definition, Core Principles, and Modern Applications
Introduction Marketing has always been about grabbing attention — but in today’s world of digital noise, ad blockers, and short attention spans, standing out requires more than a catchy slogan or a well-targeted Facebook ad. Enter guerrilla marketing: an unconventional, creative, and often surprising approach that aims to make a big impact with small budgets. Unlike traditional...

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