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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 15:32:37 -

What is a Brand Audit and Why is it Necessary?
In today’s fast-paced business environment, brands cannot afford to operate blindly. Markets change, competitors innovate, and consumer preferences shift constantly. To stay relevant and competitive, companies must continuously evaluate how their brand is performing in the market. This is where a brand audit comes into play. A brand audit is a comprehensive analysis of your brand’s...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 17:41:37 -

How to Increase Brand Recognition and the Role of a CMO
In today’s saturated marketplace, brand recognition is crucial for business success. A strong brand is instantly identifiable, evokes trust, and drives customer loyalty. The Chief Marketing Officer (CMO) plays a pivotal role in strategizing, executing, and measuring brand-building initiatives. This article provides a comprehensive guide on how to increase brand recognition, conduct a...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 15:34:46 -

Why Do Companies Rebrand?
Rebranding is one of the most powerful — and risky — strategies a business can pursue. At its core, rebranding means reshaping how your company is perceived by the market. It can be as simple as a logo refresh or as sweeping as redefining your company’s mission, vision, and values. But why do companies rebrand in the first place? The decision is never taken lightly....

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