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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 15:03:05 -

Advanced Product Launch Strategies: Turning Momentum Into Market Leadership
1. Building a Product Launch Roadmap A successful launch isn’t about working harder — it’s about working smarter. The secret lies in a clear roadmap that connects your internal teams, external audiences, and strategic milestones. A roadmap breaks down the chaos into manageable, measurable stages. Here’s an example of a structured timeline: Phase Timeline...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:06:23 -

Content Marketing Strategy: How to Build One That Works
Creating content is easy.Creating content that drives measurable business growth — that’s where strategy comes in. A well-defined content marketing strategy ensures every article, video, or social post serves a purpose. It aligns your efforts with real goals, so you’re not just posting “because everyone else is.” In this continuation, we’ll break down how...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-27 17:15:35 -

Do I Need to Hire a PR Firm or Can I DIY? A Complete Guide for Modern Businesses
Introduction: The PR Dilemma for Businesses Every business, whether a startup or a global enterprise, faces a common challenge: how to manage its public image. Public relations (PR) shapes how customers, investors, and the media perceive your brand. The question that arises for many entrepreneurs and marketing teams is: Do we need to hire a PR firm, or can we manage public relations ourselves?...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 15:59:37 -

Examples of Strong Brand Positioning: Learning from the Best
Introduction: Why Learning from the Greats Matters Brand positioning is one of the most powerful — yet subtle — tools in marketing. It’s not simply about what you sell, but how your audience perceives your place in their world. The most successful brands today are not always those with the biggest budgets or the most advanced products — they’re the ones with the...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-23 15:31:33 -

How Do I Create a Positioning Statement? (A Step-by-Step Framework for Crafting Brand Clarity)
Introduction: Why Every Brand Needs a Clear Positioning Statement In the chaos of modern marketing — social media, influencer trends, and algorithm-driven ads — one thing remains timeless: clarity. And clarity begins with your positioning statement. Think of your positioning statement as the North Star for your brand. It defines what you do, who you serve, and why you matter...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-27 17:17:33 -

How Do I Pitch to Journalists? A Complete Guide to Successful Media Outreach
Introduction: The Art and Science of the Perfect Pitch In an era of constant information overload, journalists receive hundreds of pitches every day — sometimes hundreds per hour. Yet, the right story, pitched at the right time, can land a brand-defining feature, attract investors, or even go viral. Knowing how to pitch journalists effectively is one of the most valuable skills in...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 15:49:05 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
The B2B market is more competitive than ever. With new entrants, commoditization of technology, and increasing buyer expectations, companies face the challenge of standing out. In fact, Gartner reports that 77% of B2B buyers describe their latest purchase as complex or difficult. To cut through the noise, businesses must go beyond generic marketing claims. True differentiation comes from a...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 18:29:57 -

How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-28 17:19:53 -

How Long Should a Press Release Stay Online, and How Long After Distribution Is It Relevant?
Introduction: The Lifespan of News in a Digital World In the past, news was printed on paper, read once, and recycled the next day.Today, news — including press releases — lives online, archived and discoverable long after its initial publication. But that raises an important question for communicators and marketers:How long should a press release remain active online, and when...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 15:17:40 -

How Should We Position and Market the Product?
Launching a new product is not just about having something great — it’s about making sure the right people understand why it matters. That’s where positioning and marketing come in. You can have an innovative product, but if customers can’t grasp its value instantly or if it blends into the noise of competitors, your launch will struggle. Positioning defines how your...

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