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Dacey Rankins

added blog Marketing and Advertising
2026-02-06 19:24:29 -

How Much Does Radio Advertising Cost?
Unlike digital ads with transparent bidding systems, radio advertising pricing depends on many variables, including location, station popularity, time slots, audience size, and campaign length. This makes radio costs seem confusing, especially for first-time advertisers. The good news is that radio advertising can fit almost any budget, from small local businesses spending a few hundred...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-06 19:25:53 -

Is Radio Advertising Effective?
Reach, Impact, ROI, and Real-World Performance in Modern Marketing Radio has been a cornerstone of advertising for more than a century. Even in the age of social media, streaming platforms, and artificial intelligence–driven marketing, millions of businesses worldwide continue to invest in radio advertising. This raises an important question for modern marketers: Is radio advertising...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-10 21:48:57 -

What Is a Radio Advertising Rate Card? A Complete Guide for Advertisers
When businesses begin exploring radio advertising, one of the first documents they encounter is the radio advertising rate card. For many new advertisers, this document can appear confusing, technical, and overwhelming. However, understanding how rate cards work is essential for negotiating effectively, planning budgets, and maximizing return on investment. A radio advertising rate card is not...

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