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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-14 17:04:07 -

Common Marketing Mistakes (and How to Avoid Them)
Introduction: Why So Many Marketing Campaigns Fail Marketing is both an art and a science. It requires creativity, psychology, data analysis, and timing — and even then, success isn’t guaranteed.Thousands of businesses launch campaigns every day, yet many fall short of expectations. Why? Because they make avoidable mistakes. From targeting the wrong audience to mismanaging...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-07 17:33:24 -

Guerrilla Marketing vs. Viral and Traditional Marketing: What’s the Difference?
Understanding what sets guerrilla tactics apart from viral content and conventional advertising. Introduction: The Evolution of Modern Marketing In today’s hyper-connected, content-saturated world, audiences are bombarded with thousands of marketing messages every day. Traditional advertising still exists — on billboards, TV, and online banners — but it no longer...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-09-22 14:06:59 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Planning and executing an effective B2B marketing campaign is no small task. Unlike B2C campaigns, where the focus is often on quick conversions and emotional appeal, B2B marketing campaigns require precision, patience, and alignment across multiple stakeholders. Deals are higher in value, the sales cycles are longer, and decision-making is complex. This makes campaign strategy, execution, and...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-16 19:03:01 -

How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction A marketing strategy without reflection is like sailing without a compass. Even the most carefully executed campaigns can fall short if insights from past performance are ignored. Conducting a marketing audit allows businesses to evaluate what has worked, identify gaps, optimize resource allocation, and build stronger strategies for the future. A thorough audit is not just a...

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Dacey Rankins

agregó una foto Business
2025-09-15 18:55:53 -

How Do You Measure the Success of Product Marketing?
Product Marketing Managers (PMMs) play a vital role in ensuring products are positioned, launched, and adopted successfully. But unlike roles that have direct ownership of revenue or leads, measuring the impact of product marketing can be tricky. Success is not defined by vanity metrics or activity volume—it’s defined by business outcomes that reflect adoption, growth, and customer...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-03 20:32:36 -

How Does Email Marketing Work? A Beginner’s Guide
Introduction Email marketing is one of the most reliable and cost-effective digital marketing channels available today. With billions of emails sent daily, some may assume inboxes are overcrowded and email marketing is outdated. However, the opposite is true—when done correctly, email marketing drives higher engagement, deeper relationships, and stronger ROI than many other strategies....

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Dacey Rankins

agregó una foto Business
2025-02-27 17:07:04 -

How Is the Success of an Influencer Marketing Campaign Measured?
Influencer marketing has become one of the most powerful tools for brands to connect with their target audience. However, to determine the true effectiveness of an influencer marketing campaign, it's essential to measure the success through various metrics. These indicators provide valuable insights into how well the campaign is performing and whether the brand’s objectives are being met....

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-24 18:33:03 -

How Long Does It Take for PR to Work (and Show Results)?
Introduction: The Myth of Instant PR Wins In today’s fast-paced world, businesses often expect quick results. Marketing campaigns can show immediate data — impressions, clicks, conversions — within hours. Paid ads can deliver traffic almost instantly. But public relations (PR) doesn’t work like that. PR is not a switch you flip; it’s a reputation you build....

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-07 17:47:06 -

How Much Does Influencer Marketing Cost? / How Much Do Influencers Charge?
Understanding pricing, factors, and budgeting for influencer campaigns Introduction: The Cost of Influence Influencer marketing has proven to be one of the most effective digital marketing strategies today. But for businesses considering this approach, one of the first questions is: “How much does influencer marketing cost?” The answer isn’t straightforward. Influencer...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-16 19:04:28 -

How Often Should We Review or Revise the Marketing Strategy?
Introduction A marketing strategy is not a static document—it’s a living framework that guides your business toward its goals. Markets shift, audiences evolve, competitors pivot, and technology changes at lightning speed. A strategy that worked last year may not deliver the same results today. For this reason, regular review and revision are essential. Yet many organizations...

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