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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:16:37 -

Can I Run PR Myself (In-House) or Should I Hire a PR Agency?
A Deep Dive into the Pros, Cons, and Strategic Decision-Making Behind Managing Public Relations Internally or Through an Agency In today’s hyper-connected world, where a single tweet can go viral and shape public perception overnight, Public Relations (PR) has become a critical pillar of business strategy. Whether you’re a startup looking to make a splash or an established...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:11:59 -

How Long Does It Take for PR Efforts to Show Results?
Understanding PR Timelines, Momentum, and Sustainable Reputation Growth Public Relations (PR) is a long game — a blend of storytelling, relationship-building, and consistent communication. Yet, one of the most common questions business leaders ask their PR teams or agencies is:“When will we start seeing results?” It’s a fair question — especially in a world of...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 18:33:03 -

How Long Does It Take for PR to Work (and Show Results)?
Introduction: The Myth of Instant PR Wins In today’s fast-paced world, businesses often expect quick results. Marketing campaigns can show immediate data — impressions, clicks, conversions — within hours. Paid ads can deliver traffic almost instantly. But public relations (PR) doesn’t work like that. PR is not a switch you flip; it’s a reputation you build....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 16:05:56 -

What Does a PR Professional Do? Roles, Skills, and Impact Explained
Introduction: The Unsung Heroes of Brand Reputation Every successful brand has one thing in common: a strong public image. Behind that image stands a PR professional — the person or team responsible for shaping how the world perceives a company, individual, or organization. While marketers and advertisers often take the spotlight for driving sales, PR professionals work in the...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-24 16:01:13 -

What Is Public Relations (PR)? A Comprehensive Guide to Managing Reputation and Building Trust
Introduction: The Power of Perception Public Relations — commonly known as PR — is one of the most misunderstood yet most powerful functions in modern business. Many people equate PR with publicity or spin, but in truth, it is much more strategic. PR is the art and science of building, managing, and protecting a brand’s reputation. In a world where a single viral tweet,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:02:47 -

What Kinds of Tactics or Channels Do PR Professionals Use?
A Complete Guide to Modern Public Relations Tools, Channels, and Strategies Public Relations (PR) has evolved far beyond press releases and newspaper articles. Today, PR professionals use a rich ecosystem of tactics and channels to reach audiences wherever they are — from traditional media and events to social platforms, podcasts, and influencer collaborations. PR is no longer just...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-27 17:24:16 -

What Makes a Good PR Agency — and How to Choose a PR Firm That Fits Your Brand
Introduction: The Power of the Right PR Partner In today’s fast-moving, reputation-driven business environment, Public Relations (PR) is not a luxury — it’s a necessity. From managing brand perception and handling crises to amplifying awareness through earned media, the right PR agency can become one of the most valuable assets your business has. However, not all PR firms...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:01:09 -

Why Should a Company Invest in Public Relations?
Understanding the Benefits and Business Impact of PR in the Modern Landscape Public Relations (PR) has long been viewed as a “nice-to-have” — a complementary part of marketing, often misunderstood or underfunded. But in today’s hyperconnected, reputation-driven world, PR is no longer optional. Whether you’re a startup building awareness or an enterprise...

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