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How Much Should I Budget for Mobile Marketing / What Is the ROI?Introduction In today’s hyperconnected economy, mobile marketing is not just an optional line item — it’s the backbone of modern digital strategy. Consumers spend more than 5 hours a day on mobile devices, and over 70% of online transactions now involve a smartphone at some stage of the buyer journey. Whether it’s through mobile search, social ads, apps, SMS, or in-app...0 Commentaires 0 Parts 5KB Vue 0 Aperçu
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How to Measure the Success of Direct Marketing CampaignsIntroduction: Why Measuring Direct Marketing Matters Running a direct marketing campaign is only half the job. The other half—and arguably the more important part—is measuring its effectiveness. Without measurement, businesses operate in the dark, unsure whether their investments are generating meaningful results. Direct marketing is unique because it allows precise tracking of...0 Commentaires 0 Parts 5KB Vue 0 Aperçu
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What Is Customer Acquisition Cost (CAC)? How to Calculate It and What Is a Good CAC?Customer acquisition cost (CAC) is one of the most important metrics in marketing, sales, and business growth. It tells you how much money your company spends to acquire a new customer—and whether your growth strategy is sustainable. Businesses that ignore CAC often grow quickly at first, only to realize later that they are losing money on every customer they acquire. Companies that...0 Commentaires 0 Parts 132 Vue 0 Aperçu