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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-13 17:13:48 -

Advanced YouTube and Digital Marketing Integration: Long-Term Growth and Brand Mastery
1. YouTube as a Strategic Asset, Not a Tool YouTube should never be treated as just another social platform — it is a search engine, a community builder, and a sales funnel all in one. Businesses that recognize this invest in it strategically: optimizing it as part of a broader marketing ecosystem. Think of YouTube as a permanent digital storefront — one that works 24/7, globally,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-22 15:52:45 -

How Do I Get Listeners and Promote My Podcast?
Introduction: The Battle for Attention in a Crowded Market Launching a podcast is an exciting accomplishment — but getting people to actually listen is an entirely different challenge. With over five million podcasts available globally and hundreds of new shows debuting daily, discoverability is one of the hardest obstacles creators face. The good news? You don’t need a massive...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-10 21:48:16 -

How Does Radio Advertising Compare to Digital Advertising? An In-Depth Marketing Analysis
As businesses navigate an increasingly digital world, advertising options have expanded dramatically. Social media platforms, search engines, display networks, video streaming services, and mobile apps now compete with traditional media for marketing budgets. Amid this digital dominance, radio advertising continues to play a significant role in many successful campaigns. This raises an...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-14 21:02:50 -

How Often Should You Post on YouTube, and How Long Should Videos Be?
There is no perfect, universal posting frequency on YouTube — and anyone who claims there is one is ignoring how differently audiences behave across niches. What is universal, however, is the importance of consistency. YouTube’s algorithm rewards creators and brands that establish a clear pattern. Consistency signals reliability, improves viewer retention, and increases the...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-14 21:17:01 -

How YouTube Marketing Integrates with Other Channels and SEO — A Complete Guide for Businesses
Introduction YouTube is more than just a video platform; it has evolved into a multifaceted tool that can dramatically enhance the performance of other marketing channels while improving a brand’s search engine visibility. Businesses that understand how to integrate YouTube marketing with SEO, social media, email marketing, paid advertising, and content strategy gain a significant...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-05 14:30:04 -

Tailoring Your Story for Different Audiences: Culture, Platform, and Medium
Introduction In today’s interconnected and diverse world, storytelling has become more than a creative exercise—it’s a strategic necessity. Every message competes for attention across cultures, platforms, and media formats. What resonates with one audience may fall flat—or even offend—another. The challenge for modern communicators is not just to tell stories...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-12 20:40:02 -

What Is Cross-Device Remarketing? A Complete Guide to Reaching the Same User on Different Devices
Today’s customers rarely use just one device. They browse on smartphones, compare prices on tablets, and complete purchases on laptops. Some even switch between devices multiple times before converting. This fragmented behavior makes traditional remarketing incomplete. Cross-device remarketing solves this problem by allowing advertisers to reach the same user across multiple devices...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-16 14:46:18 -

What Is Cross-Device Retargeting? Reaching the Same User Across Multiple Devices in 2026
Modern consumers no longer rely on a single device when browsing, shopping, or researching products. A typical user might discover a brand on their smartphone, compare options on a laptop, and complete a purchase on a tablet or smart TV. This fragmented behavior creates a major challenge for advertisers: how do you retarget the same person when they switch devices? The solution is...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-12 20:29:52 -

What Is YouTube Remarketing? A Complete Guide to Reaching Viewers with Video-Based Retargeting
Introduction Video has become one of the most influential forms of digital communication. People now spend hours each day watching tutorials, reviews, entertainment, and educational content online. This shift has made video platforms a central part of the modern customer journey. With over two billion monthly users, YouTube offers advertisers a powerful environment to reconnect with...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-14 21:04:12 -

What Kind of Content Should I Create for YouTube Marketing?
Choosing the right content mix is one of the most important strategic decisions in YouTube marketing. The platform rewards relevance, consistency, and value — not just production quality or ad spend. Businesses that perform well typically create content designed to solve problems, answer questions, entertain, or inspire, rather than simply promote. a. Value-Driven Content Performs Best...

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