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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-28 16:13:45 -

How Do I Measure Online Advertising Performance?
Running online ads without measuring performance is like driving without a dashboard—you may be moving, but you have no idea if you’re headed in the right direction. One of the biggest advantages of online advertising over traditional marketing is measurability. Every impression, click, and conversion can be tracked, analyzed, and optimized. This article explains how to measure...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-17 15:50:27 -

How Does Retargeting Work Without Third-Party Cookies? A Complete Guide to Privacy-First Advertising in 2026
For more than two decades, third-party cookies powered much of digital advertising. They allowed marketers to track users across websites, build detailed profiles, and deliver personalized retargeting ads. But by 2026, major browsers and regulators have largely phased out third-party cookies. Companies like Google, Apple, and Mozilla Foundation have reshaped how tracking works in the name of...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-12 00:03:25 -

Is Remarketing Effective? A Data-Driven Guide to Performance, Benefits, and Real Results
Many businesses invest in remarketing because they have heard it “works.” But an important question remains: Is remarketing actually effective? With rising advertising costs, stricter privacy regulations, and more competition for attention, marketers must justify every dollar spent. Simply running remarketing ads is no longer enough. Campaigns must deliver measurable value. In...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-12 20:41:14 -

Is Remarketing GDPR-Compliant? A Complete Guide to Legal, Ethical, and Privacy-Safe Retargeting
Remarketing depends on collecting and using user data. At the same time, modern privacy laws demand transparency, consent, and accountability. This creates a critical question for advertisers: Is remarketing legal under GDPR? The short answer is: Yes, but only if it is done correctly. Platforms such as Google Ads and Meta Platforms, Inc. provide GDPR-compliant tools, but responsibility...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-13 19:50:06 -

Is Remarketing Still Effective in 2026? A Complete Guide to Modern Retargeting Performance and Trends
With stricter privacy laws, declining third-party cookies, and growing consumer awareness, many marketers are asking an important question: Is remarketing still effective in 2026? Remarketing has been a core digital marketing strategy for more than a decade. It helped brands re-engage visitors, recover abandoned carts, and increase conversions at low cost. Today, platforms such as Google...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-17 15:46:12 -

Is Retargeting GDPR-Compliant? A Complete Guide to Privacy, Consent, and Legal Advertising in 2026
As digital advertising becomes more data-driven, privacy concerns have become central to marketing strategy. Retargeting relies on tracking user behavior, storing identifiers, and delivering personalized ads—all of which raise legal and ethical questions. For businesses operating in or targeting users in Europe, the most important regulation is the General Data Protection Regulation...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-17 16:10:32 -

Is Retargeting Still Effective in 2026? A Data-Driven Guide to Modern Digital Advertising Performance
Over the past decade, retargeting has been one of the most powerful tools in digital marketing. By showing ads to people who have already interacted with a brand, advertisers were able to dramatically increase conversion rates and return on ad spend. However, rising privacy regulations, the decline of third-party cookies, and changes by major platforms such as Google, Meta Platforms, Inc., and...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-12 20:40:02 -

What Is Cross-Device Remarketing? A Complete Guide to Reaching the Same User on Different Devices
Today’s customers rarely use just one device. They browse on smartphones, compare prices on tablets, and complete purchases on laptops. Some even switch between devices multiple times before converting. This fragmented behavior makes traditional remarketing incomplete. Cross-device remarketing solves this problem by allowing advertisers to reach the same user across multiple devices...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-06 12:52:17 -

What Is Targeted Advertising?
Advertising has always been about reaching the right audience at the right time. In the past, businesses relied on broad methods such as newspaper ads, billboards, radio, and television commercials to communicate their messages. These traditional approaches were effective for mass exposure, but they lacked precision. Advertisers could rarely be sure who was seeing their ads, whether the...

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