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What Is a Metric vs. a Dimension?When working with analytics platforms like Google Analytics, you’ll often come across two foundational concepts: metrics and dimensions. These are the building blocks of reporting and analysis, and understanding the difference between them is essential if you want to make sense of your website data. Although the terms are sometimes used interchangeably by beginners, they mean very...0 Comentários 0 Compartilhamentos 2KB Visualizações 0 Anterior
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What Is a Session?When analyzing website performance in Google Analytics, one of the most frequently encountered terms is “session.” It may seem like a simple concept, but understanding how sessions are defined and measured is critical for interpreting your analytics data correctly. Many decisions about marketing effectiveness, user engagement, and conversion rates depend on how sessions are counted....0 Comentários 0 Compartilhamentos 2KB Visualizações 0 Anterior
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What Is Bounce Rate?In digital marketing and website optimization, one of the most frequently discussed metrics is bounce rate. It is often misunderstood, yet it provides critical insight into how users interact—or fail to interact—with your website. Understanding bounce rate can help you improve user experience, content quality, and ultimately, conversions. This article breaks down what bounce rate...0 Comentários 0 Compartilhamentos 2KB Visualizações 0 Anterior