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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-19 17:32:00 -

What Is Dynamic Search Advertising (DSA)?
Dynamic Search Advertising (DSA) is a powerful search engine marketing (SEM) feature that automatically generates ads based on your website content. Instead of manually selecting every keyword and writing every headline, DSA uses your website to match user searches dynamically. Available in platforms like Google Ads and Microsoft Advertising, DSA helps advertisers capture additional search...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-20 19:02:12 -

What Is Remarketing in SEM?
Remarketing (also called retargeting) is a search engine marketing (SEM) strategy that allows you to show ads to people who have already interacted with your website, app, or brand. Instead of targeting cold audiences, remarketing focuses on warm prospects — users who: Visited your website Viewed specific products Started a form but didn’t submit Added items to...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-13 20:13:48 -

What Types of Retargeting Are There? A Complete Guide to Website, App, Search, CRM, and Dynamic Retargeting
Retargeting is not a single strategy. It is a collection of specialized techniques designed to re-engage users based on how, where, and why they interacted with your brand. Different user behaviors require different retargeting approaches. A visitor who read a blog post should not see the same ads as someone who abandoned a cart. Modern platforms such as Google Ads, Meta Platforms, Inc., and...

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