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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-11 12:34:24 -

What is the framing effect in marketing?
What Is the Framing Effect in Marketing? A shopper stands in front of two nearly identical packages. One says: “95% fat-free.” The other says: “Contains 5% fat.” Same product. Same nutrition. Same underlying reality. Yet one feels healthier. More appealing. Less risky. The shopper reaches for it almost automatically, without noticing the mental step that made...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-09 05:20:21 -

What is the framing effect?
What Is the Framing Effect? The Same Reality, Two Different Minds A physician presents two versions of the same medical treatment. In one version, the treatment is described as having a 90% survival rate. In the other, it is described as having a 10% mortality rate. The statistical information is identical. The outcome is identical. Yet people respond differently. More patients choose...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-08 20:45:33 -

Why do people fear losses more than gains?
Why Do People Fear Losses More Than Gains? The Asymmetry That Shows Up Everywhere A person is offered a choice: Receive $100 for sure Or flip a coin: win $200 or win nothing Most people hesitate, then choose the sure $100. Now reverse the structure: Lose $100 for sure Or flip a coin: lose $200 or lose nothing Now many people take the gamble. Nothing in the...

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