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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-08 18:04:21 -

Is Influencer Marketing Effective for All Types of Brands? (A Complete 2025 Analysis)
Introduction: The Ubiquity of Influence Influencer marketing has become one of the most versatile and impactful strategies in modern advertising. By 2025, nearly 90% of marketers report that influencer collaborations deliver a stronger ROI than traditional digital ads. From tech startups to luxury fashion houses, brands across industries now leverage creators to reach audiences with...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-22 15:39:57 -

Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in content, webinars, and paid ads, yet the results are disappointing. Leads are scarce, or the leads that do arrive fail to convert into opportunities. Sales teams complain, executives question ROI, and confidence in marketing wanes. The truth is that marketing absolutely works in B2B, but success requires...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-20 15:53:40 -

Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe inbound volume looks low. Maybe buyers aren’t converting as expected. This often sparks a critical question: Does marketing even work for B2B? The short answer: yes, B2B marketing works—but not if it’s misunderstood or misapplied. Unlike B2C, B2B buying cycles are longer,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-07 17:39:24 -

Which Businesses or Industries Is Guerrilla Marketing Best Suited For?
Understanding where guerrilla marketing works best and where it may fall short. Introduction: Matching Creativity with Industry Guerrilla marketing thrives on surprise, engagement, and creativity. But not every business or industry is equally suited for this approach. The key is to understand: Your audience’s habits and expectations Your product or service’s emotional...

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