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How Do We Differentiate Our Brand in a Crowded B2B Market?In today’s B2B landscape, the competition is fierce. Buyers are overwhelmed with messages from dozens—sometimes hundreds—of vendors, all claiming to be “innovative,” “customer-centric,” and “best-in-class.” In such a noisy market, the challenge isn’t just to be good at what you do—it’s to be different in ways that matter to...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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How Is a Marketing Strategy Different from a Marketing Plan or Tactics?Introduction Marketing is often described as both an art and a science, but one of the most persistent sources of confusion is the distinction between marketing strategy, marketing plan, and marketing tactics. Professionals, even experienced ones, frequently use these terms interchangeably — leading to misaligned campaigns, wasted budgets, and inconsistent messaging. Understanding the...0 Σχόλια 0 Μοιράστηκε 1χλμ. Views 0 Προεπισκόπηση
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How Should We Position and Market the Product?Launching a new product is not just about having something great — it’s about making sure the right people understand why it matters. That’s where positioning and marketing come in. You can have an innovative product, but if customers can’t grasp its value instantly or if it blends into the noise of competitors, your launch will struggle. Positioning defines how your...0 Σχόλια 0 Μοιράστηκε 495 Views 0 Προεπισκόπηση