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Dacey Rankins

added blog Marketing and Advertising
2026-01-13 14:51:03 -

Can I Advertise Locally With AdWords?
Local businesses face a unique advertising challenge. Unlike national or global brands, their success depends on reaching people in specific geographic areas—often within just a few miles of their location. This is where Google AdWords (Google Ads) becomes one of the most powerful tools available. Google Ads allows businesses to target users based on location, intent, and timing. When...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-19 17:13:08 -

How Do I Do Local SEM?
Local search engine marketing (SEM) is one of the most powerful digital strategies for businesses that serve specific geographic areas. Whether you run a law firm, dental clinic, plumbing service, restaurant, or retail store, local SEM allows you to appear in front of customers exactly when they’re searching for services in your area. With platforms like Google Ads and Microsoft...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-19 17:19:14 -

Is SEM Worth It for Small Businesses?
For small businesses, every marketing dollar matters. Unlike large corporations with expansive budgets, small companies must carefully evaluate whether a strategy will produce measurable returns. That raises an important question: Is search engine marketing (SEM) actually worth it for small businesses? The short answer: yes — when executed strategically. Platforms like Google Ads and...

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