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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 19:29:04 -

How Do I Create a Facebook Remarketing Campaign?
Facebook remarketing (also called retargeting) is one of the most powerful tools available for turning interested prospects into paying customers. While prospecting ads introduce your brand to new audiences, remarketing ads focus on users who have already interacted with your business—visited your website, watched your videos, engaged with your social media, or added products to their...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:36:12 -

How Do I Retarget Website Visitors With Facebook Ads?
Most people who visit your website for the first time do not convert. They browse, compare, get distracted, or simply aren’t ready to take action yet. This is completely normal. Facebook website retargeting exists to solve this exact problem. Retargeting website visitors with Facebook ads allows you to reconnect with people who already showed interest in your brand. These users are...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:34:45 -

What Is Facebook Pixel and How Does It Work?
The Facebook Pixel—now officially called the Meta Pixel—is one of the most important tools in Facebook advertising. Without it, Facebook ads are essentially blind. With it, advertisers can track user behavior, optimize campaigns, measure conversions, build remarketing audiences, and dramatically improve performance over time. If you’ve ever wondered how Facebook knows who is...

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