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Dacey Rankins

added blog Marketing and Advertising
2026-01-12 13:36:24 -

What Industries Perform Best With Google AdWords?
Google AdWords (Google Ads) is used by businesses in nearly every industry, but not all industries perform equally well. Some sectors consistently generate strong returns from paid search, while others struggle due to thin margins, weak intent, or poor conversion economics. Understanding which industries perform best—and why—helps advertisers set realistic expectations and design...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-04 17:49:19 -

What Is a Good Cost Per Click (CPC)?
Cost per click (CPC) is one of the most critical metrics in pay-per-click (PPC) advertising. It determines how much advertisers pay each time a user clicks on their ad and directly affects profitability, scalability, and return on investment. While many marketers aim for the lowest possible CPC, the real goal is to achieve a balanced CPC that delivers profitable conversions. So, what is a good...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-04 17:47:13 -

What Is a Good PPC Click-Through Rate (CTR)?
Click-through rate (CTR) is one of the most important performance indicators in pay-per-click (PPC) advertising. It reveals how effectively your ads attract attention and persuade users to click. A strong CTR often signals relevance, quality, and strong alignment with user intent, while a low CTR may indicate wasted budget, weak messaging, or poor targeting. However, many advertisers ask the...

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