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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-13 17:22:40 -

Common Mistakes to Avoid in Video Marketing
Introduction Video marketing offers enormous potential, but it also comes with pitfalls that can waste time, resources, and audience goodwill. Even businesses with significant budgets can underperform if they overlook fundamentals like audience targeting, messaging, and analytics. Avoiding common mistakes ensures that video content resonates, engages, and drives measurable business outcomes....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-14 21:02:50 -

How Often Should You Post on YouTube, and How Long Should Videos Be?
There is no perfect, universal posting frequency on YouTube — and anyone who claims there is one is ignoring how differently audiences behave across niches. What is universal, however, is the importance of consistency. YouTube’s algorithm rewards creators and brands that establish a clear pattern. Consistency signals reliability, improves viewer retention, and increases the...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-03 14:55:24 -

Is Content More Important Than Technical SEO? Understanding the Balance for 2025 Success
Search engine optimization (SEO) has evolved dramatically over the years. Once upon a time, keyword stuffing and a few backlinks were enough to rank. Today, SEO success requires a fine balance between content quality and technical precision. The age-old question—“Is content more important than technical SEO?”—misses the point. In 2025, the right answer is: both matter...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 16:55:49 -

Press Releases: Common Mistakes to Avoid and How to Measure Their Effectiveness
A press release remains one of the most powerful tools in public relations and marketing, allowing businesses to communicate newsworthy events, product launches, partnerships, or milestones directly to media outlets and the public. However, creating an effective press release is not as simple as writing a few paragraphs and sending it out. Many organizations fall into common traps that diminish...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-01 14:38:11 -

The Most Common Challenges in Copywriting (and How to Overcome Them)
Introduction: Why Copywriting Feels Harder Than It Looks Copywriting is often romanticized. From the outside, it seems like a dream job: you write words, brands pay you, and audiences click, buy, or subscribe. But anyone who’s sat in front of a blank page with a deadline looming knows the truth: copywriting is equal parts creativity, psychology, and discipline. And with the rise of...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-30 15:58:04 -

What is Copywriting?
The Complete Guide to Persuasive Writing for Marketing and Business Success Copywriting is one of the most powerful tools in marketing. It’s the craft that transforms a product description into a must-have, a headline into a scroll-stopper, and an email into a sales machine. But what exactly is copywriting, why does it matter, and how can businesses and aspiring writers leverage it...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-10 17:10:58 -

What Mistakes Should I Avoid in Video Marketing? — How to Prevent Wasted Budget and Missed Opportunities
Introduction Video marketing is one of the most powerful tools available to modern businesses. It combines sight, sound, and emotion to tell stories that influence perception and drive results. Yet, despite its potential, countless video campaigns fail to deliver meaningful impact. Why? Because businesses — large and small — fall into common traps that derail strategy, waste...

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