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Measuring the Effectiveness of User-Generated Content (UGC): Turning Participation Into PerformanceIntroduction User-Generated Content (UGC) has become a cornerstone of digital marketing. It builds credibility, fuels engagement, and drives conversion. Yet for many businesses, the challenge lies in proving its value. Unlike traditional campaigns with clear ad spend and impressions, UGC success depends on community behavior, which can feel less tangible. To truly harness its potential,...0 Kommentare 0 Geteilt 1KB Ansichten 0 Bewertungen
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The Risks and Pitfalls of Using User-Generated Content (UGC): Managing the Double-Edged SwordIntroduction User-Generated Content (UGC) is one of the most powerful tools in modern marketing. It brings authenticity, community engagement, and credibility that brand-created content often can’t replicate. Yet while UGC can drive awareness and loyalty, it also carries hidden risks that, if ignored, can harm a brand’s reputation, legal standing, or search visibility. Using UGC...0 Kommentare 0 Geteilt 1KB Ansichten 0 Bewertungen