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Dacey Rankins

added blog Marketing and Advertising
2026-02-03 19:07:58 -

What Does PPC Stand For?
PPC is one of the most commonly used terms in digital marketing, yet many people encounter it long before fully understanding what it actually means. From small business owners launching their first ads to marketers managing large-scale campaigns, PPC is a foundational concept that shapes how online advertising works today. This article explains what PPC stands for, what the term really means...

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Dacey Rankins

added blog Marketing and Advertising
2025-12-27 03:27:53 -

What Is Advertising?
Advertising is everywhere — on websites, social media, billboards, TV, search engines, podcasts, and mobile apps. Despite how common it is, many people still struggle to clearly explain what advertising actually is, how it works, and how it differs from related concepts like marketing or sales. This article provides a complete, foundational explanation of advertising: its definition,...

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Dacey Rankins

added blog Marketing and Advertising
2025-12-24 20:21:15 -

What Is Google AdSense?
Google AdSense is one of the most widely used online monetization platforms in the world. Millions of website owners, bloggers, publishers, and content creators rely on AdSense to turn traffic into revenue. Despite its popularity, many people only have a surface-level understanding of what AdSense actually is, how it works, and whether it’s right for them. This in-depth guide explains...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-13 19:56:56 -

What Is the Difference Between Retargeting and Remarketing? A Complete Guide for Modern Marketers
In digital advertising, the terms retargeting and remarketing are often used interchangeably. Many marketers assume they mean the same thing. In reality, while they are closely related, they are not identical. Understanding the difference between retargeting and remarketing is essential for building efficient campaigns, reducing wasted spend, and improving customer experience. Major...

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