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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-06 00:01:35 -

How Do I Measure Advertising Success?
Advertising without measurement is like driving with your eyes closed. You may move forward, but you have no idea where you’re going, what’s working, or what’s wasting money. Measuring advertising success is not just about checking clicks or likes — it’s about understanding whether your ads are achieving real business outcomes. This guide explains how to measure...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-14 14:31:35 -

How Do I Measure Billboard Advertising ROI?
One of the most common criticisms of billboard advertising is that it is difficult to measure. Unlike digital ads, billboards do not offer clicks, impressions that can be counted precisely, or built-in analytics dashboards. However, the idea that billboard advertising cannot be measured is outdated. Modern advertisers use a combination of traditional metrics, digital tools, and indirect...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-15 17:54:08 -

How Do I Measure Billboard Advertising ROI?
Measuring return on investment (ROI) for billboard advertising has long been considered challenging. Unlike digital advertising—where clicks, impressions, and conversions are tracked precisely—billboards operate in the physical world, where attribution is less direct. This often leads advertisers to question whether billboard advertising can truly be measured and evaluated. The...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-12-27 03:33:49 -

How Does Advertising Work?
Advertising surrounds us every day — on phones, websites, billboards, TV, social media, search engines, podcasts, and even inside apps and games. But while ads are everywhere, many people don’t fully understand how advertising actually works, why some ads succeed while others fail, and how businesses turn ad spend into measurable results. This article explains how advertising works...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-14 14:02:19 -

How Many People See a Billboard Each Day?
One of the most common questions advertisers ask when considering billboard advertising is simple but important: How many people will actually see my ad? Unlike digital advertising—where impressions, clicks, and conversions are tracked precisely—billboard advertising relies on estimated audience exposure. These estimates are often referred to as billboard impressions or billboard...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-30 15:24:37 -

What Is Public Relations (PR) and Why It Matters for Every Business
Public Relations (PR) is one of the most powerful — yet often misunderstood — tools in the world of communication and branding. It’s not just about getting media coverage or sending press releases. Modern PR encompasses everything from managing reputation and crafting narratives to building trust with customers, employees, investors, and the wider community. In today’s...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-14 14:05:46 -

What Size Are Billboards?
One of the most overlooked aspects of billboard advertising is size. While many advertisers focus on creative messaging and location, the physical dimensions of a billboard play a critical role in how effectively that message is seen, read, and remembered. Billboard size influences visibility, viewing distance, creative design, and ultimately campaign performance. Unlike digital ads with...

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