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Dacey Rankins

added blog Marketing and Advertising
2026-02-03 18:38:19 -

How Far in Advance Do I Need to Book Outdoor Advertising?
One of the most common questions advertisers ask when planning an outdoor campaign is how far in advance they need to book. Unlike digital ads, which can launch instantly, outdoor advertising requires lead time for availability, approvals, production, and installation. Booking too late can mean limited options, higher costs, or missed campaign windows. This article explains how far in advance...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-13 15:24:57 -

How Long Should a Billboard Campaign Run?
One of the most common mistakes advertisers make with billboard advertising is underestimating how long a campaign needs to run to be effective. Unlike digital ads that can generate immediate clicks or conversions, billboard advertising works through repetition, familiarity, and memory-building. This means time is not just a variable—it is a critical success factor. So how long should a...

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