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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-28 16:13:45 -

How Do I Measure Online Advertising Performance?
Running online ads without measuring performance is like driving without a dashboard—you may be moving, but you have no idea if you’re headed in the right direction. One of the biggest advantages of online advertising over traditional marketing is measurability. Every impression, click, and conversion can be tracked, analyzed, and optimized. This article explains how to measure...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-27 20:38:06 -

How Does Online Advertising Work?
Online advertising can look simple on the surface: a business pays money, an ad appears online, and customers click. In reality, behind every online ad is a complex system involving data, algorithms, auctions, targeting rules, and real-time decision-making that happens in milliseconds. Understanding how online advertising works is essential for anyone who wants to advertise effectively,...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-03 19:07:58 -

What Does PPC Stand For?
PPC is one of the most commonly used terms in digital marketing, yet many people encounter it long before fully understanding what it actually means. From small business owners launching their first ads to marketers managing large-scale campaigns, PPC is a foundational concept that shapes how online advertising works today. This article explains what PPC stands for, what the term really means...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-12-27 03:27:53 -

What Is Advertising?
Advertising is everywhere — on websites, social media, billboards, TV, search engines, podcasts, and mobile apps. Despite how common it is, many people still struggle to clearly explain what advertising actually is, how it works, and how it differs from related concepts like marketing or sales. This article provides a complete, foundational explanation of advertising: its definition,...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-02 16:53:42 -

What Is Digital Out-of-Home (DOOH) Advertising?
Digital out-of-home (DOOH) advertising is transforming traditional outdoor advertising by combining the scale and visibility of physical media with the flexibility and intelligence of digital technology. As cities become smarter and audiences more mobile, DOOH has emerged as one of the fastest-growing advertising channels worldwide. This article explains what DOOH advertising is, how it works,...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-20 17:18:11 -

What Is Facebook Advertising?
Facebook advertising is one of the most widely used digital advertising methods in the world. Despite constant changes in algorithms, privacy regulations, and user behavior, Facebook (now part of Meta’s advertising ecosystem) remains a central platform for customer acquisition across industries. At its core, Facebook advertising allows businesses to reach targeted audiences with paid...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-27 20:31:29 -

What Is Online Advertising?
Online advertising has become one of the most powerful and dominant forces in modern marketing. From search engines and social media platforms to websites, apps, and streaming services, online ads influence how businesses attract attention, generate leads, and drive sales across the globe. Yet despite its ubiquity, many people still ask a basic but important question: what exactly is online...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-28 16:22:14 -

What Is Retargeting or Remarketing?
Retargeting, also known as remarketing, is one of the most powerful strategies in online advertising. It focuses on people who have already interacted with your brand, making it far more effective than advertising to cold audiences. If you’ve ever visited a website and later seen ads for that same brand across other sites or social media, you’ve experienced retargeting firsthand....

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-13 19:56:56 -

What Is the Difference Between Retargeting and Remarketing? A Complete Guide for Modern Marketers
In digital advertising, the terms retargeting and remarketing are often used interchangeably. Many marketers assume they mean the same thing. In reality, while they are closely related, they are not identical. Understanding the difference between retargeting and remarketing is essential for building efficient campaigns, reducing wasted spend, and improving customer experience. Major...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-30 19:54:38 -

What Size Are Outdoor Advertising Billboards?
One of the most important practical questions in outdoor advertising is billboard size. Billboard dimensions determine how visible an ad is, how much content it can include, and how it should be designed. Choosing the right billboard size is critical for readability, impact, and overall campaign success. This article explains standard outdoor advertising billboard sizes, common formats, where...

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