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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-02 20:05:32 -

Direct Marketing vs. Advertising: Key Differences Explained
Introduction The terms direct marketing and advertising are often used interchangeably, but they represent two very different approaches to reaching customers. While both are designed to attract attention, generate interest, and drive sales, the strategies, execution, and outcomes vary significantly. Understanding the differences between direct marketing and advertising helps businesses...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-02 20:01:28 -

What Is Direct Marketing? A Complete Guide
Introduction: Understanding Direct Marketing Direct marketing is one of the oldest yet most effective forms of advertising. Unlike broad mass media ads, it focuses on communicating directly with individual consumers to encourage immediate action—whether that’s buying a product, signing up for a newsletter, or responding to a message. The rise of digital platforms has made direct...

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