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Dacey Rankins

added blog Marketing and Advertising
2025-11-04 17:31:43 -

How Do I Tell a Good Story? The Key Elements of Powerful Storytelling in Marketing
In the world of marketing, information alone doesn’t move people — stories do. Data can inform, but stories inspire action. They make people feel, remember, and connect with your message. But what separates a forgettable story from one that leaves a lasting impression? Whether you’re writing a blog post, producing a video, or crafting an ad campaign, understanding the key...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-06 15:15:52 -

What Is the Role of Creativity in Advertising?
Advertising exists in a world of constant noise. Consumers are exposed to thousands of messages every day across digital platforms, traditional media, and physical environments. In this crowded landscape, most advertisements are ignored, skipped, or forgotten. What separates the few that break through from the many that fade into the background is creativity. Creativity is the engine that...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-06 12:54:29 -

What Makes an Advertisement Effective?
Advertising is everywhere. From social media feeds and streaming platforms to websites, billboards, and mobile apps, people encounter hundreds—sometimes thousands—of advertisements every day. Yet only a small fraction of these ads are remembered, trusted, or acted upon. This raises an important question: what makes an advertisement effective? An effective advertisement is not...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-23 16:27:57 -

Why Is Emotional Appeal Important in B2C Marketing?
When it comes to Business-to-Consumer (B2C) marketing, the emotional connection between a brand and its audience often determines whether a customer makes a purchase, becomes a loyal advocate, or ignores the brand entirely. While logical reasoning plays a larger role in B2B decision-making, B2C marketing is largely about feelings, desires, and personal identity. This article explores the...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 14:59:33 -

Why Should a Brand Use Guerrilla Marketing?
Discover the power of creativity, emotion, and connection over expensive advertising. Introduction: Why Guerrilla Marketing Still Wins in the Modern Age In a world where consumers scroll past thousands of ads every day, traditional marketing often fades into background noise.TV spots, banner ads, and paid social placements are everywhere — and yet, engagement keeps dropping. Enter...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-07 19:35:43 -

Why Should I Use Video Marketing? The Strategic Benefits for Modern Businesses
Introduction In an increasingly digital and visually driven world, video marketing has become one of the most powerful tools for modern businesses. It’s not merely a passing trend—it’s a central strategy for reaching, engaging, and converting today’s audiences. The question isn’t whether to use video marketing anymore; it’s how effectively to leverage it....

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