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Nikolai Pokryshkin

added blog Television
2023-05-13 12:52:08 -

PLAYTV by Brightcove.
Learn how to navigate all types of communication with PLAYTV by Brightcove. Featuring a curated video library of tips and tricks from corporate leaders, global celebrities, and marketing experts explaining how individuals and organizations can effectively use video and story to communicate with any audience.From audience insights and branding best practices to team leadership and social media...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-05 14:30:04 -

Tailoring Your Story for Different Audiences: Culture, Platform, and Medium
Introduction In today’s interconnected and diverse world, storytelling has become more than a creative exercise—it’s a strategic necessity. Every message competes for attention across cultures, platforms, and media formats. What resonates with one audience may fall flat—or even offend—another. The challenge for modern communicators is not just to tell stories...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-12 15:54:35 -

The Evolution of Digital Storytelling and Web Marketing (Advanced Insights)
1. The Shift from Information to Emotion For years, marketing was about delivering information. Brands focused on features, specs, and technical superiority.But the modern web is emotional first, informational second. Emotionally charged stories — joy, inspiration, curiosity, empathy — spread faster and last longer in people’s memories.That’s why campaigns centered...

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