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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:32:11 -

What Is Earned Media?
Understanding Its Value, Role, and Impact in Modern Public Relations In the landscape of modern communications, the term “earned media” frequently comes up alongside paid advertising and owned content. But what does it actually mean, and why is it considered the gold standard of public relations? Earned media refers to coverage, attention, or exposure a brand gains voluntarily...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-10 17:17:48 -

What Is Viral Marketing? Understanding the Strategy Behind Rapid Growth
Introduction In a world saturated with information, most marketing messages barely register before the audience scrolls past. Yet, every so often, a campaign breaks through the noise — a short video, a clever meme, a simple message that spreads like wildfire. This is the essence of viral marketing. Viral marketing harnesses human psychology, social behavior, and digital connectivity to...

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