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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 17:04:07 -

Common Marketing Mistakes (and How to Avoid Them)
Introduction: Why So Many Marketing Campaigns Fail Marketing is both an art and a science. It requires creativity, psychology, data analysis, and timing — and even then, success isn’t guaranteed.Thousands of businesses launch campaigns every day, yet many fall short of expectations. Why? Because they make avoidable mistakes. From targeting the wrong audience to mismanaging...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-12 20:33:07 -

How Do I Optimize Remarketing Campaigns? A Complete Guide to Improving Performance, ROI, and Conversions
Launching a remarketing campaign is only the first step. The real success comes from continuous optimization—refining targeting, creatives, bidding, and timing to achieve better results over time. Without optimization, remarketing campaigns quickly become inefficient, repetitive, and expensive. With proper optimization, they become one of the highest-return channels in digital marketing....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:03:01 -

How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction A marketing strategy without reflection is like sailing without a compass. Even the most carefully executed campaigns can fall short if insights from past performance are ignored. Conducting a marketing audit allows businesses to evaluate what has worked, identify gaps, optimize resource allocation, and build stronger strategies for the future. A thorough audit is not just a...

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