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Dacey Rankins

added blog Marketing and Advertising
2025-10-02 19:59:20 -

Paid, Owned, and Earned Media: The Three Pillars of Digital Marketing
Introduction: Why These Three Media Types Matter Digital marketing is built on three core pillars: Paid Media, Owned Media, and Earned Media. Every brand, from startups to global corporations, relies on some combination of the three. Paid Media gives businesses instant visibility. Owned Media builds long-term authority and customer relationships. Earned Media boosts credibility...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 16:58:46 -

What Are Effective Marketing Channels?
Introduction: The Challenge of Channel Overload The modern marketing landscape can feel overwhelming. There are more channels than ever — from TikTok to TV, Google Ads to guerrilla campaigns — all promising visibility and engagement. The real question isn’t “how many channels can we use?” but rather, “which channels are most effective for reaching our...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 18:57:23 -

What Marketing Channels Should We Use? Balancing Digital and Traditional Approaches
Introduction Choosing the right marketing channels is one of the most crucial decisions a business can make. In today’s fragmented media landscape, audiences consume information across countless platforms — from social media feeds and email inboxes to television screens and event halls. Marketers must navigate this complexity to ensure that every dollar spent reaches the right...

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