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Dacey Rankins

added blog Marketing and Advertising
2025-10-28 17:07:00 -

How to Write a Press Release That Journalists Actually Use
Introduction: The Harsh Truth About Press Releases Every day, journalists’ inboxes fill with hundreds of press releases—many of which never see the light of day. Despite best intentions, most are ignored, deleted, or buried under a pile of “breaking news” alerts. Why? Because many companies write press releases that look like marketing copy instead of genuine news....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 16:55:49 -

Press Releases: Common Mistakes to Avoid and How to Measure Their Effectiveness
A press release remains one of the most powerful tools in public relations and marketing, allowing businesses to communicate newsworthy events, product launches, partnerships, or milestones directly to media outlets and the public. However, creating an effective press release is not as simple as writing a few paragraphs and sending it out. Many organizations fall into common traps that diminish...

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