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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-24 15:53:17 -

How to Evaluate or Measure If Your Positioning Is Working
Introduction: Positioning Is a Promise — Measurement Shows If You Kept It Brand positioning is the strategic core of marketing — it defines how your company is perceived, remembered, and chosen. But strategy without measurement is guesswork. You might believe your brand stands for innovation, quality, or trust — but what matters is whether your audience believes it....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-24 15:55:32 -

When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception No brand exists in a vacuum. Markets shift, technologies evolve, competitors innovate, and consumer values change. What worked yesterday might not resonate tomorrow. That’s why brand repositioning — the process of reshaping how your brand is perceived — is not a one-time event, but a natural stage in a brand’s life...

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