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Dacey Rankins

added blog Business
2024-09-18 17:16:51 -

Retargeting: types, scenarios
Retargeting is actively used in e-commerce. For example, if a consumer searched the internet for an inflatable boat but closed the page without making a purchase, they may start seeing advertisements for that product in various places from social media to other websites. This reminder can drive purchase completion, which increases the effectiveness of marketing efforts and helps optimize ad...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-10 17:15:39 -

How Do I Distribute and Promote My Videos to Reach My Audience?
Introduction Creating a high-quality marketing video is only half the journey. The other half—arguably the more critical one—is getting that video in front of the right people, at the right time, and in the right way. Many organizations invest heavily in production but devote minimal attention to distribution strategy, expecting content to “go viral” organically. The...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:03:28 -

Should I Use Organic Posts, Paid Ads, or Both on Social Media?
One of the most common questions businesses and marketers face when planning their social media strategy is:“Should I focus on organic content or invest in paid ads?” The answer isn’t as simple as choosing one or the other.In today’s digital landscape, organic and paid social media work best together — complementing one another to drive growth, visibility,...

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