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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-02-19 17:13:08 -

How Do I Do Local SEM?
Local search engine marketing (SEM) is one of the most powerful digital strategies for businesses that serve specific geographic areas. Whether you run a law firm, dental clinic, plumbing service, restaurant, or retail store, local SEM allows you to appear in front of customers exactly when they’re searching for services in your area. With platforms like Google Ads and Microsoft...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-02-19 17:25:52 -

How Do I Set a SEM Budget?
Setting a search engine marketing (SEM) budget is one of the most important decisions you’ll make when launching a campaign. Too small, and you won’t gather enough data to optimize. Too large, and you risk inefficient spending before your campaigns are refined. Platforms like Google Ads and Microsoft Advertising allow flexible budget control — but strategic planning is...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-01-12 13:31:52 -

Is Google AdWords Worth It for Small Businesses?
For small businesses, marketing decisions carry more weight than they do for large corporations. Every dollar spent must justify itself, and mistakes can feel costly. Because of this, one of the most common and important questions small business owners ask is: “Is Google AdWords worth it for my business?” The answer is not a simple yes or no. Google AdWords (now Google Ads) can be...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-02-05 18:52:23 -

Is PPC Worth It for Small Businesses?
Pay-per-click (PPC) advertising is often promoted as one of the fastest ways to grow a business online. Platforms like Google Ads, Facebook Ads, and Microsoft Ads promise instant visibility, targeted traffic, and measurable results. But for small businesses with limited budgets, PPC can feel risky. Many business owners ask the same question: “Is PPC really worth it for small...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-02-19 17:19:14 -

Is SEM Worth It for Small Businesses?
For small businesses, every marketing dollar matters. Unlike large corporations with expansive budgets, small companies must carefully evaluate whether a strategy will produce measurable returns. That raises an important question: Is search engine marketing (SEM) actually worth it for small businesses? The short answer: yes — when executed strategically. Platforms like Google Ads and...

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