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Dacey Rankins

added blog Marketing and Advertising
2025-10-22 16:01:17 -

How Do I Name My Podcast, Choose Cover Art, and Build Branding?
Introduction: The First Impression Matters When launching a podcast, your name, cover art, and overall branding are often the first touchpoints potential listeners encounter. In a saturated market with millions of podcasts, these elements are critical — they influence whether someone clicks, subscribes, or skips. Branding isn’t just aesthetics; it communicates your show’s...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-12 15:54:35 -

The Evolution of Digital Storytelling and Web Marketing (Advanced Insights)
1. The Shift from Information to Emotion For years, marketing was about delivering information. Brands focused on features, specs, and technical superiority.But the modern web is emotional first, informational second. Emotionally charged stories — joy, inspiration, curiosity, empathy — spread faster and last longer in people’s memories.That’s why campaigns centered...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-04 17:27:57 -

What Is Storytelling in Marketing and Why Does It Matter?
In the modern marketing landscape — where consumers are bombarded with ads, posts, and promotions every minute — one thing still cuts through the noise: a good story. Storytelling is the heart of human communication. It’s how people remember, connect, and make sense of information. In marketing, storytelling turns a brand from a faceless business into a relatable, emotional...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 14:57:06 -

What Kind of Content Should I Post to Engage People on Social Media?
In today’s digital landscape, social media content is the lifeblood of audience engagement. Yet, many brands struggle to determine what to post, how often to post, and why some content resonates while other posts fall flat. The secret lies not in chasing trends but in creating authentic, value-driven, and audience-centered content that connects emotionally, educates meaningfully, and...

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