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Dacey Rankins

σε πρόσθεσε στο Marketing and Advertising
2026-02-17 15:50:27 -

How Does Retargeting Work Without Third-Party Cookies? A Complete Guide to Privacy-First Advertising in 2026
For more than two decades, third-party cookies powered much of digital advertising. They allowed marketers to track users across websites, build detailed profiles, and deliver personalized retargeting ads. But by 2026, major browsers and regulators have largely phased out third-party cookies. Companies like Google, Apple, and Mozilla Foundation have reshaped how tracking works in the name of...

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Dacey Rankins

σε πρόσθεσε στο Marketing and Advertising
2026-02-12 20:40:02 -

What Is Cross-Device Remarketing? A Complete Guide to Reaching the Same User on Different Devices
Today’s customers rarely use just one device. They browse on smartphones, compare prices on tablets, and complete purchases on laptops. Some even switch between devices multiple times before converting. This fragmented behavior makes traditional remarketing incomplete. Cross-device remarketing solves this problem by allowing advertisers to reach the same user across multiple devices...

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Dacey Rankins

σε πρόσθεσε στο Marketing and Advertising
2026-02-16 14:46:18 -

What Is Cross-Device Retargeting? Reaching the Same User Across Multiple Devices in 2026
Modern consumers no longer rely on a single device when browsing, shopping, or researching products. A typical user might discover a brand on their smartphone, compare options on a laptop, and complete a purchase on a tablet or smart TV. This fragmented behavior creates a major challenge for advertisers: how do you retarget the same person when they switch devices? The solution is...

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