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Dacey Rankins

added blog Marketing and Advertising
2026-01-12 13:13:52 -

How Do I Improve My AdWords Quality Score?
Quality Score is one of the most influential yet misunderstood components of Google AdWords (Google Ads). Many advertisers struggle with high costs, low ad visibility, and inconsistent performance without realizing that Quality Score sits at the center of all three problems. Improving Quality Score is not about manipulating Google’s system or chasing a number in the interface. Instead,...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-04 17:47:13 -

What Is a Good PPC Click-Through Rate (CTR)?
Click-through rate (CTR) is one of the most important performance indicators in pay-per-click (PPC) advertising. It reveals how effectively your ads attract attention and persuade users to click. A strong CTR often signals relevance, quality, and strong alignment with user intent, while a low CTR may indicate wasted budget, weak messaging, or poor targeting. However, many advertisers ask the...

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