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How Is Digital Marketing Different from Traditional Marketing?Introduction: Marketing Has Transformed — But Its Goal Hasn’t Marketing has always been about connecting businesses with customers.The goal remains the same: to reach the right audience, with the right message, at the right time. What’s changed — dramatically — is how that connection happens. In the past, marketing relied on TV commercials, radio jingles,...0 Commentarii 0 Distribuiri 275 Views 0 previzualizare
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Paid, Owned, and Earned Media: The Three Pillars of Digital MarketingIntroduction: Why These Three Media Types Matter Digital marketing is built on three core pillars: Paid Media, Owned Media, and Earned Media. Every brand, from startups to global corporations, relies on some combination of the three. Paid Media gives businesses instant visibility. Owned Media builds long-term authority and customer relationships. Earned Media boosts credibility...0 Commentarii 0 Distribuiri 2K Views 0 previzualizare
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What Marketing Channels Should We Use? Balancing Digital and Traditional ApproachesIntroduction Choosing the right marketing channels is one of the most crucial decisions a business can make. In today’s fragmented media landscape, audiences consume information across countless platforms — from social media feeds and email inboxes to television screens and event halls. Marketers must navigate this complexity to ensure that every dollar spent reaches the right...0 Commentarii 0 Distribuiri 178 Views 0 previzualizare