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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 17:04:07 -

Common Marketing Mistakes (and How to Avoid Them)
Introduction: Why So Many Marketing Campaigns Fail Marketing is both an art and a science. It requires creativity, psychology, data analysis, and timing — and even then, success isn’t guaranteed.Thousands of businesses launch campaigns every day, yet many fall short of expectations. Why? Because they make avoidable mistakes. From targeting the wrong audience to mismanaging...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:48:52 -

How Do I Find Influencers for My Brand/Campaign?
A comprehensive guide to locating, evaluating, and partnering with the right influencers Introduction: The Importance of Choosing the Right Influencer Influencer marketing has emerged as a powerful channel for driving brand awareness, engagement, and sales. But the success of any campaign depends heavily on selecting the right influencers. A poorly chosen influencer can waste your budget,...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-30 15:46:50 -

How Often Should I Post Content?
A Complete Guide to Consistency, Frequency, and Engagement in Content Marketing In today’s digital-first world, content is the lifeblood of marketing. From blog posts and social media updates to podcasts and videos, the content you publish shapes how your audience perceives your brand, engages with it, and ultimately converts into loyal customers. But one of the most common questions...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-03 20:42:34 -

How to Promote Your Small Business on Facebook (Organic + Ads Strategy)
Introduction Facebook is still one of the most powerful platforms for small business promotion. With over 2.9 billion monthly active users, it offers unmatched opportunities to reach potential customers, build community, and drive sales. But here’s the truth: organic reach on Facebook has declined significantly over the years. Businesses can no longer rely on posting alone. To succeed,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 17:17:03 -

How to Use Social Media Effectively for Marketing
Introduction: Why Social Media Is Every Business’s Stage In today’s digital economy, social media is no longer optional — it’s essential. Whether you run a global brand or a local café, your customers are scrolling somewhere: Instagram, TikTok, LinkedIn, YouTube, or X (formerly Twitter). These platforms are where conversations happen, trends start, and...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 18:14:51 -

The 10 Most Common Mistakes to Avoid in Influencer Marketing Campaigns (and How to Fix Them)
Introduction: The Hidden Risks Behind a Powerful Strategy Influencer marketing is now one of the most effective tools in a brand’s digital arsenal. With an average return of $5.20 for every $1 spent, it’s no surprise that businesses — from local startups to global corporations — are racing to collaborate with creators. But while influencer marketing can skyrocket...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 14:49:03 -

What Is the Difference Between Boosting a Post and Creating an Ad on Facebook?
Introduction Facebook remains one of the most powerful digital advertising platforms for businesses of all sizes. Yet, one of the most common questions marketers ask is: “Should I boost a post or create a Facebook ad?” At first glance, the two options may seem similar. After all, both involve spending money to increase visibility. But under the surface, boosting a post and...

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