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Dacey Rankins

added blog Marketing and Advertising
2026-01-29 19:24:17 -

What Tools Are Used for Online Advertising?
Online advertising would not be possible—or scalable—without the tools that power it. From creating ads and managing budgets to tracking performance and automating optimization, advertising tools form the backbone of every successful digital campaign. Whether you are a beginner or an experienced marketer, understanding these tools is essential for running effective, data-driven...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-09 20:04:01 -

Is Google AdWords the Same as Google Ads?
Many people still use the term Google AdWords, even though Google officially rebranded the platform as Google Ads. This often leads to confusion, especially for beginners in digital marketing. Are Google AdWords and Google Ads the same thing? Did anything actually change, or was it just a name update? The short answer is yes—Google AdWords and Google Ads refer to the same core...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-28 15:57:12 -

What Are the Best Online Advertising Platforms?
Online advertising has become one of the most powerful ways for businesses, creators, and organizations to reach their audiences. With billions of people spending hours every day online, advertising platforms have evolved to offer highly targeted, data-driven, and scalable solutions. But with so many options available, one question comes up again and again: what are the best online advertising...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-16 14:29:49 -

What Is a Retargeting Pixel? A Complete Guide to Tracking, Audiences, and Conversion Optimization
Behind nearly every successful retargeting campaign is a small but powerful piece of technology: the retargeting pixel. A retargeting pixel allows advertisers to track user behavior, build custom audiences, and deliver highly relevant ads across the internet. Without it, modern remarketing and retargeting strategies would not function. In 2026, platforms such as Google Ads, Meta Platforms,...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-12 00:00:01 -

What Types of Remarketing Are There? A Complete Guide to Website, App, Customer List, Dynamic, and Video Remarketing
Remarketing is not a single strategy. It is a collection of specialized techniques designed to re-engage users based on how, where, and when they interacted with your brand. Different users behave differently. Some browse websites. Others use mobile apps. Some subscribe to emails. Some watch videos. Each interaction creates a unique opportunity for remarketing. To maximize performance,...

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