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Dacey Rankins

added blog Marketing and Advertising
2026-02-06 19:10:31 -

Is PPC Still Effective in 2026?
Pay-per-click (PPC) advertising has been a core part of digital marketing for more than two decades. From early Google AdWords campaigns to today’s AI-powered advertising systems, PPC has evolved continuously. As privacy laws tighten, competition increases, and automation becomes more advanced, many businesses are now asking: “Is PPC still effective in 2026?” With rising...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-20 19:04:12 -

Is SEM Still Effective in 2026?
Search Engine Marketing (SEM) has been a core digital advertising strategy for over two decades. But as we move deeper into 2026 — with AI-driven search results, privacy regulations, voice assistants, automation, and evolving consumer behavior — many businesses are asking: Is SEM still effective in 2026? The short answer: Yes — but it has evolved. SEM is not only still...

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