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Dacey Rankins

added blog Marketing and Advertising
2026-01-26 16:19:03 -

How Do I Measure Newspaper Advertising Effectiveness?
One of the most common criticisms of newspaper advertising is that it’s “hard to measure.” Unlike digital ads—where clicks, impressions, and conversions are tracked automatically—newspaper ads require a more intentional approach to measurement. That does not mean newspaper advertising is unmeasurable. It means it must be measured differently. This article...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-26 16:47:36 -

How Do Newspaper Ads Compare to Digital Ads?
As digital advertising continues to dominate marketing budgets, many businesses question whether newspaper advertising still has a place in modern marketing strategies. Social media, search ads, and display networks promise precise targeting, instant analytics, and scalable reach. Newspapers, by contrast, are often viewed as traditional, slow, and difficult to measure. But this comparison is...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-23 19:15:42 -

Is Newspaper Advertising Effective?
As digital marketing channels continue to dominate conversations around advertising, many businesses ask an important question before committing budget to print: Is newspaper advertising still effective? The answer is not a simple yes or no. Newspaper advertising can be highly effective for some businesses and nearly useless for others. Its effectiveness depends on audience alignment,...

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