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Is Retargeting GDPR-Compliant? A Complete Guide to Privacy, Consent, and Legal Advertising in 2026As digital advertising becomes more data-driven, privacy concerns have become central to marketing strategy. Retargeting relies on tracking user behavior, storing identifiers, and delivering personalized ads—all of which raise legal and ethical questions. For businesses operating in or targeting users in Europe, the most important regulation is the General Data Protection Regulation...0 Σχόλια 0 Μοιράστηκε 108 Views 0 Προεπισκόπηση
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How Long Should a Remarketing Audience Last? A Complete Guide to Membership Duration and Lookback WindowsOne of the most overlooked factors in remarketing success is timing. Showing ads to the right person is important. Showing them at the right time is even more important. This is where membership duration and lookback windows come in. These two settings determine how long users remain in remarketing audiences and how far back platforms collect data. When configured properly, they ensure ads...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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What Is Cross-Device Retargeting? Reaching the Same User Across Multiple Devices in 2026Modern consumers no longer rely on a single device when browsing, shopping, or researching products. A typical user might discover a brand on their smartphone, compare options on a laptop, and complete a purchase on a tablet or smart TV. This fragmented behavior creates a major challenge for advertisers: how do you retarget the same person when they switch devices? The solution is...0 Σχόλια 0 Μοιράστηκε 337 Views 0 Προεπισκόπηση