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Is Remarketing GDPR-Compliant? A Complete Guide to Legal, Ethical, and Privacy-Safe RetargetingRemarketing depends on collecting and using user data. At the same time, modern privacy laws demand transparency, consent, and accountability. This creates a critical question for advertisers: Is remarketing legal under GDPR? The short answer is: Yes, but only if it is done correctly. Platforms such as Google Ads and Meta Platforms, Inc. provide GDPR-compliant tools, but responsibility...0 Commenti 0 condivisioni 634 Views 0 Anteprima
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Is Remarketing Still Effective in 2026? A Complete Guide to Modern Retargeting Performance and TrendsWith stricter privacy laws, declining third-party cookies, and growing consumer awareness, many marketers are asking an important question: Is remarketing still effective in 2026? Remarketing has been a core digital marketing strategy for more than a decade. It helped brands re-engage visitors, recover abandoned carts, and increase conversions at low cost. Today, platforms such as Google...0 Commenti 0 condivisioni 630 Views 0 Anteprima
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Is Retargeting GDPR-Compliant? A Complete Guide to Privacy, Consent, and Legal Advertising in 2026As digital advertising becomes more data-driven, privacy concerns have become central to marketing strategy. Retargeting relies on tracking user behavior, storing identifiers, and delivering personalized ads—all of which raise legal and ethical questions. For businesses operating in or targeting users in Europe, the most important regulation is the General Data Protection Regulation...0 Commenti 0 condivisioni 104 Views 0 Anteprima
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Is Retargeting Still Effective in 2026? A Data-Driven Guide to Modern Digital Advertising PerformanceOver the past decade, retargeting has been one of the most powerful tools in digital marketing. By showing ads to people who have already interacted with a brand, advertisers were able to dramatically increase conversion rates and return on ad spend. However, rising privacy regulations, the decline of third-party cookies, and changes by major platforms such as Google, Meta Platforms, Inc., and...0 Commenti 0 condivisioni 128 Views 0 Anteprima
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What Is Cross-Device Remarketing? A Complete Guide to Reaching the Same User on Different DevicesToday’s customers rarely use just one device. They browse on smartphones, compare prices on tablets, and complete purchases on laptops. Some even switch between devices multiple times before converting. This fragmented behavior makes traditional remarketing incomplete. Cross-device remarketing solves this problem by allowing advertisers to reach the same user across multiple devices...0 Commenti 0 condivisioni 303 Views 0 Anteprima