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Dacey Rankins

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2025-09-25 15:33:51 -

How Do I Launch a New Product Under My Existing Brand?
Launching a new product is one of the most exciting — and risky — endeavors for any business. Done right, it can strengthen your brand, open up new revenue streams, and deepen customer loyalty. Done poorly, it can confuse customers, dilute your brand identity, or flop entirely in the marketplace. When introducing a new product under your existing brand, success depends on more than...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-29 15:17:40 -

How Should We Position and Market the Product?
Launching a new product is not just about having something great — it’s about making sure the right people understand why it matters. That’s where positioning and marketing come in. You can have an innovative product, but if customers can’t grasp its value instantly or if it blends into the noise of competitors, your launch will struggle. Positioning defines how your...

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Dacey Rankins

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2025-10-29 16:09:44 -

What Are the Risks of Launching a New Product (and How to Avoid Them)?
Launching a new product can be one of the most exciting — and dangerous — moments for a business.It’s the moment where innovation meets the market, and the stakes couldn’t be higher. A well-executed launch can elevate a brand into industry leadership, while a poorly prepared one can waste months (or years) of work and damage credibility. In this in-depth guide...

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Dacey Rankins

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2025-10-29 15:00:22 -

What Is a Product Launch (and How to Execute It Successfully)?
Introduction: The Moment of Truth for Every Business Every company — from global giants to ambitious startups — reaches a pivotal moment when it must introduce something new to the world. That moment is called a product launch. It’s not just a day on the calendar; it’s a culmination of strategy, creativity, and coordination across multiple teams. A well-executed launch...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-29 15:10:27 -

When Should I Launch a Product — and How Far in Advance Should I Prepare?
Timing can make or break a product launch. You could have a brilliant product, the perfect target audience, and a well-funded campaign — but if you launch at the wrong time, you risk getting lost in the noise or hitting a market that isn’t ready. Successful brands don’t just ask how to launch — they ask when to launch. In this in-depth guide, we’ll unpack how to...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-29 16:17:29 -

Which Teams or Departments Must Be Aligned for Launch Day?
How to Build Seamless Cross-Functional Alignment for a Successful Product Launch Launching a product isn’t just a marketing event — it’s an organizational effort that spans product development, operations, customer support, sales, finance, and leadership. Every team plays a distinct role, and when even one isn’t in sync, the launch can stumble. A great product launch...

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